ADCLUB
MASTERCLASS
 
     
Masterclass on Future of Brands by Mr. Partha Sinha
What the future holds for today’s brands? How the brands of past have evolved over the years? How well do we know the brand that we are ourselves?
And many more such intriguing questions got the 95 odd people thinking at The Bhawanipur Education Society College. Sinha was back with his second Masterclass with Ad Club and in his unique style presented how the world should be with the AI and EI integrated into each other.
 
     
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Purpose Inspired Brand Building by Mr. S Subramanyeswar
Better known as Subbu, in his first Masterclass in Calcutta, he shared his invaluable views on purpose-inspired brand building. His vision and passion for methodologies and frameworks were a rare opportunity to learn from.
 
     
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Masterclass by Subhabrata Ghosh and Sumanto Chattopadhyay
2018 started with a double dose of Masterclass. Mr. Subhabrata Ghosh, Founder & CEO Celsius100 Consulting (Ex-Director & COO, Saatchi & Saatchi) and Mr. Sumanto Chattopadhyay, Chairman & CCO, Soho Square discussed the best communication strategies, engagement platforms & technology tools to explore “What makes consumers buy”. The session was followed by a power packed fireside chat on digital v/s traditional media in influencing the consumer’s buying behavior. The fireside chat featured Mr. Subhabrata Ghosh, Mr. Sumanto Chattopadhyay, Mr. Chandradeep (CD) Mitra, Mr. Rahul Chakravarti and Mr. Kanchan Datta. The workshop was followed by a special dinner at The Bengal Lounge which was attended by the marketing and advertising professionals of Kolkata.
 
     
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Communication Strategy 2020 - Traditional vs New Media
A riveting session which would by and large covered how should marketers and their communication partners best engage today's and tomorrow's consumers keeping the traditional and new media in mind. Two renowned strategic planners from the Indian brand & marketing communication domain - Madhukar Sabnavis (VC, Country Head-Planning & Discovery, O&M) and Siddharth Roy, Ex Chief Operating Officer, Happy Mcgarrybowen discussed why and how the fundamental communication strategies, media channels, engagement platforms & technology tools can be used. And the unchanging principles that one should not miss while learning about the evolving trends the marketers need to leverage.
 
     
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Advertising Club Calcutta Masterclass by Partha Sinha
"Culture eats strategy for breakfast." Believe it or not, nothing works better than culture advertising. This was the main takeaway from the day long workshop on Brand Management by possibly one of the best planners in the country, Partha Sinha, Vice President & Managing Director, McCann Worldgroup. Sinha with his expert takes on changing scenarios and how to deal with them enthralled professionals from leading agencies, marketeers and young students.

The workshop was followed by a special dinner in honour of Sinha at 6 Ballygunge Place where he was joined by leaders from marketing and advertising industry.
 
     
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"Desi Digital” – Digital Insights From The Indian Marketplace
Advertising Club Calcutta presented yet another enthralling session on marketing and brands and this time it was all about digital media. A quintessential medium to promote your brands on this date, digital has its own highs and lows. Samrat Mukherjee, Founder and CEO, Crow’s Nest shared instances of how digital has changed the marketing scenario in India helping small business to kick start. On the other hand, the fireside chat on whether ROI on digital is a reality or myth, the expert panel comprising of Mohit Kampani, Ex-Managing Director, Spencers, Surojit Sen, Associate VP, Client Sevices Director – Digital, JWT Kolkata, Kanchan Datta, Founder & CEO, Inner Circle Advertising, Sagar Daryani, Co-Founder & CEO, Wow! Momo and Samrat Mukherjee, took the audience through interesting facts and figures on usage of traditional and digital media. The fun-filled session ended on this note that you love it or hate it you simply can’t ignore the power of digital media.
 
     
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"Add Drama to your life” – by Nivedita Bhattacharjee
Many people speak but how many can communicate? The theatre-loving people of Calcutta became part of an enthralling session on how to add drama to their everyday lives. And needless to say, what a show it was! TED speaker and a noted theatre personality Nivedita Bhattacharjee won the audience’s heart with a gripping session. At the end of the session it was ensured the attendees go back with better communication skills.
 
     
“The Art of Selling” by Subhash Kamath
Selling is something that people of different walks of life are associated with, yet very few can master the skills of it. Subhash Kamath, CEO, BBH India, was in town on 29th August only to share his vast knowledge and experience in what concerns us most, “selling”. Preparation, confidence-building, attitude, what to present, what not to present and how to present – Kamath conducted a whole day workshop on all these nuisances of the Art of Selling. Film clippings, advertising case-studies from all around the world made it a jam-packed session which at the end of the day, as Advertising Club Calcutta promised, got the audience sold.
 
     
The Art of Brandspeak in Social Media
Advertising Club Calcutta in association with The Telegraph and Sanmarg organized two unique master class sessions by IIT and IIM alumnus Chandradeep Mitra and Dr.Ranjan Banerjee. From exploring the challenges and opportunities for brand owners to the secrets of meaningful brand conversation.
 
Chandradeep Mitra is an engineer MBA from IIT Kharagpur and IIM Calcutta. The CEO of Pipalmajik Managing Partner of Anvention Consulting, he is ex-President of Mudra MAX and visiting faculty at IIM Calcutta and MICA     Dr. Ranjan Banerjee is an engineer MBA from IIT Bombay and IIM Calcutta. An internationally acclaimed trainer and facilitator, he is also a visiting faculty at IIT Bombay, IIM Calcutta, Singapore Management University and others.
 
     
 
     
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Out of The Box Marketing
Advertising Club Calcutta in association with The Telegraph and Sanmarg organized two unique master class sessions by Chandradeep Mitra and Suman Srivastava. From ancient marketing tenets to the challenger brands of today, a unique interactive experience for media, advertising and marketing professionals.
 
Chandradeep Mitra is the CEO of Pipalmajik, Managing Partner of Anvention Consulting, Ex-President of Mudra MAX and visiting faculty at IIM Calcutta and MICA     Suman Srivastava is the Founder and innovation Artist at Marketing Unplugged, Ex-CEO of Euro RSCG India, Ex-Chief Strategy Officer of Euro RSCG Asia – Pacific and visiting faculty at IIMs, IITs and MICA
 
     
Advertising Club Calcutta, 31, Dr. Sarat Bannerjee Road, Kolkata 700029, India